Case Studies

 

Growing Profitable Patient Volume and Building Physician Loyalty through Digital Patient Engagement
Growing Profitable Patient Volume and Building Physician Loyalty through Digital Patient Engagement

Mississippi Baptist leverages Healthgrades and Patient Direct Connect™ (PDC) to generate additional volume, develop physician loyalty, improve payor mix and promote clinical quality.

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Marketing da VinciĀ® Divinely: Smart Criteria, Wives & Gourmet Coffee

 

Through a creative “coffee card” hospital marketing campaign targeted at the wives of men at risk of prostate cancer, Little Company of Mary was able to bring attention to its new da Vinci® Prostatectomy capabilities and bring in more than $100K in incremental revenue.

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Dynamic Newsletter Provides Opportunity to Strengthen and Generate Customer Relationships

 

Learn how an integrated health network in the Midwest implemented a dynamic newsletter to strengthen and generate customer relationships, resulting in a 29% incremental utilization rate.

 

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Diabetes: Chronic Disease Management

Read how a 536-bed hospital used quarterly newsletters to educate patients on new aspects of diabetes management as well as promote seminars and forums, which led to increased utilization and revenue.

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Mammography Campaign: Intervention for Breast Cancer Risk Candidates

This two-year long campaign focused on building awareness of the need for mammograms, disclosing convenient hospital managed facilities that conduct mammography screenings, and educating about breast cancer risk factors. The results were impressive: an ROI of $17.25 to $1 for the first year and $46 to $1 for the second year.

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Community Wellness Campaign

Learn how a 105-bed hospital used communication to promote modifications in behavior and wellness practices, which resulted in a nearly 10% active response of participants filling out Health Risk Assessments.

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Four Generations of Women Health & Wellness Campaign

This medical center promoted its services through direct mail solicitation over a five-month period. Read how it noticed a substantial increase in volume of calls to the call center, as well as a dramatic increase in attendance to women’s health related classes.

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Same Day Surgery Center Awareness Campaign

Learn how a surgery clinic used direct mail to promote its clinical services, surgeons and seminars. The results were outstanding, increasing annual revenue by nearly 30% and recruiting two new surgeons to handle expanding case loads.

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Cardiology Services Awareness Campaign

Read how a Northwestern hospital used direct mail to promote its cardiology services, which, in turn, increased its market share by nearly 5% and increased hospital revenue by 10%.

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ER Department Follow-Up: Intervention for Cardiac Risk Patients

Learn how a 174-bed hospital in the Midwest implemented healthcare communication that was triggered by a visit to the emergency department. The results of this campaign generated a 6.5% response rate plus more than $77K in revenue.

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